“ The first step is to measure what can easily be measured. This is OK as far as it goes. The second step is to disregard that which can’t easily be measured or give it an arbitrary quantitative value. This is artificial and misleading. The third step is to presume that which can’t be measured easily really isn’t important. This is blindness. The fourth step is to say that what can’t be easily measured really does not exist. This is suicide.